Link builder / Outreach Specialist

• Execute outreach campaigns to acquire high-quality backlinks.
• Conduct competitor research and identify link-building opportunities.
• Utilize tools like Ahrefs, SEMrush, BuzzStream, and Snov.io for analysis and automation.
• Write and send effective outreach emails and placement proposals.
• Maintain and expand the link database; monitor link performance.
• Collaborate with copywriters and content managers to align deliverables.
• Analyze campaign data to optimize strategies and improve results.

Hard Skills

• At least 2 years of experience as an outreach specialist.
• Understanding of SEO fundamentals: link-building strategies, link quality metrics (e.g., DR, DA, Trust Flow), and website ranking principles.
• Experience with SEO and analytics tools: proficiency in tools like Ahrefs, SEMrush, Moz, and SimilarWeb to analyze websites and identify promising link-building opportunities.
• Competitor and market research skills: ability to analyze competitors’ strengths and identify where and how they build links to develop a strong strategy.
• Proficiency with outreach and CRM tools: experience using mass mailing and communication tools (BuzzStream, Snov.io, Yumm) to organize contacts, automate outreach, and track communication.
• Copywriting skills: ability to craft clear and engaging outreach emails, guest post pitches, placement proposals, and commercial offers.
• Coordination and communication: experience working with content managers and copywriters to create aligned materials needed for placements and meeting company goals.
• Experience with spreadsheets and databases: ability to structure data in tools like Google Sheets and Excel to track contacts, placements, link status, and performance metrics.
• Data analysis and reporting: ability to collect, analyze, and interpret outreach campaign data to assess performance, identify bottlenecks, and optimize strategies.
• Link database expansion: experience in continuously growing a network of quality websites and identifying new promising platforms for outreach.

Soft Skills

• Strong communication skills: ability to establish effective contact, build trusting relationships with partners, and communicate persuasively and clearly.
• Persuasion abilities: presenting proposals in a compelling way that engages potential partners and encourages collaboration, especially with new contacts.
• Organizational and time management skills: structuring tasks, prioritizing effectively, and managing time to handle outreach, monitoring, and partner discovery simultaneously.
• Creativity and adaptability: flexibility and the ability to come up with fresh outreach approaches, find out-of-the-box solutions, and quickly adapt to changing project or market conditions.
• Patience and persistence: ability to continue working toward results even after initial setbacks, and calmly handle rejections or communication challenges.
• Analytical mindset: evaluating and improving performance based on data and feedback.
• Teamwork: readiness and ability to collaborate effectively with other team members including content managers, SEO specialists, and copywriters to achieve shared goals.