Senior SEO A-player

• Analyzing niches and competitors (content and backlinks);
• Developing SEO promotion strategies;
• Performing SEO audits and preparing clear technical specifications;
• Creating briefs for copywriters and reviewing their content;
• Managing off-page SEO (link-building briefs + execution oversight);
• Working with a range of SEO tools (Ahrefs, Similarweb, Semrush, etc.).

Hard Skills

• Minimum 3 years of experience as an SEO specialist and at least 1 year as a team lead.
• Proven iGaming experience with projects launched from scratch (or based on your own specifications) — deep understanding of the iGaming sector and its market specifics.
• Hands-on experience reaching Top 1–3 rankings for high-volume non-branded keywords — a track record of real SEO results and promotion techniques.
• Ability to manage multiple projects across different regions — strong multitasking and knowledge of local market nuances.
• Understanding of both White Hat and Black Hat SEO methods — comprehensive knowledge to choose the optimal strategy based on risk assessment.
• Ability to identify weaknesses in SEO strategies and automate processes — audit skills and experience with automation tools.
• English proficiency of B1+ or higher — essential for communication and international market work.
• Competence in keyword research, audience segmentation, and competitor analysis — critical for shaping an effective SEO strategy.
• Content adaptation for different markets, considering local regulations and preferences — localization and cross-cultural knowledge.
• Development and execution of high-quality link-building strategies — expertise in acquiring authoritative backlinks.
• Proven success in highly competitive niches using diverse methods — strategic flexibility.
• Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and others — vital for campaign analysis and performance tracking.

Soft Skills

• Team management experience including training, mentoring, and task delegation — essential for developing and supporting the team.
• Ability to restructure the team based on business needs — flexibility and adaptability in leadership.
• Development and implementation of SEO strategies for Tier 1/2 projects — strategic thinking and planning skills.
• Planning and coordinating team workflows — organizational and goal-setting skills.
• Involvement in hiring new specialists — ability to attract and select the right talent.
• Collaboration with editors and copywriters to create SEO-optimized content — effective cross-department cooperation.
• Analytical mindset and curiosity — readiness to explore new methods, test hypotheses, and conduct experiments.
• Ability to operate under uncertainty and adapt quickly to market changes — stress resistance and agility.
• Strong communication and active listening skills — essential for maintaining a healthy team environment and successful collaboration.
• Excellent organization and prioritization — capable of managing time effectively and focusing on key objectives.